With Guest
Julie Barbier
CEO & Co-Founder Merit Incentives
Key Takeaways:
Julie Barbier-Leblan started her entrepreneurship journey in the Middle East as a finance lawyer and later founded Merit, a global engagement technology company.
Merit helps enterprise clients engage internally with their employees and externally with customers using a suite of SaaS solutions and rewards.
Building a strong network and partnerships is crucial for scaling a business in the MENA region.
Julie decided to raise VC funding to support the growth and scalability of Merit, and she believes in having local and regional investors to educate the ecosystem.
The Saudi 2030 vision and the shift towards a digital economy in the region present exciting opportunities for tech entrepreneurs. Transitioning from a founder to a leader requires adjusting and adapting to new roles and responsibilities.
Choosing the right co-founder is crucial for scaling a company, but it's important to be cautious and ensure alignment of values and complementary skills.
As a female founder, Julie faced resistance and bias, but she learned to stand up for herself and set boundaries.
Self-awareness, embracing the journey, and not listening to those who tell you to slow down are key to success as an entrepreneur.
Published on
October 29, 2024
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CCO at LMS365
“It has been great having Mike's advice on ForceManager. He always provides out of the ordinary insights, specially related to people and talent management, which is core for a company to scale up. Mike is persistent and patient to help get the organization and its strategy and team ready for the scale up phase.”
Mònica Comalrena
COO, ForceManager
“We have worked with Mike during our growth journey. He has excelled as a great facilitator drawing on his vast experience with scale-up companies, and he has been an absolute pleasure to work with throughout our journey. More than happy to recommend Mike in the context of SaaS leadership teams”
Lars Vestergaard
CCO at LMS365
“We have worked with Mike during our growth journey. He has excelled as a great facilitator drawing on his vast experience with scale-up companies, and he has been an absolute pleasure to work with throughout our journey. More than happy to recommend Mike in the context of SaaS leadership teams”
Lars Vestergaard
CCO at LMS365
“It has been great having Mike's advice on ForceManager. He always provides out of the ordinary insights, specially related to people and talent management, which is core for a company to scale up. Mike is persistent and patient to help get the organization and its strategy and team ready for the scale up phase.”
Mònica Comalrena
COO, ForceManager
“We have worked with Mike during our growth journey. He has excelled as a great facilitator drawing on his vast experience with scale-up companies, and he has been an absolute pleasure to work with throughout our journey. More than happy to recommend Mike in the context of SaaS leadership teams”
Lars Vestergaard
CCO at LMS365
“We have worked with Mike during our growth journey. He has excelled as a great facilitator drawing on his vast experience with scale-up companies, and he has been an absolute pleasure to work with throughout our journey. More than happy to recommend Mike in the context of SaaS leadership teams”
Lars Vestergaard
CCO at LMS365
“We have worked with Mike during our growth journey. He has excelled as a great facilitator drawing on his vast experience with scale-up companies, and he has been an absolute pleasure to work with throughout our journey. More than happy to recommend Mike in the context of SaaS leadership teams”
Lars Vestergaard
CCO at LMS365
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